julia sorrenti
I partner with mission-driven people to
create positive change through strategy, storytelling, and creative design.
I'm a creative strategist and designer who builds brands, campaigns, and visual systems that connect with audiences and drive results.
Over the past decade, I've led both hands-on design work and creative direction across nonprofits, social impact organizations, and growing businesses. I believe the best creative starts with understanding the full picture: the strategy, the audience, and the goals.
My work spans brand identity, campaign creative, social content, event design, marketing strategy, and print. Each project below started with a real problem and ended with a solution that the team could implement and build on.
If you're building something and need a creative partner who handles both the strategy and the execution, reach out!
Cycle for the Cause — Rebrand, brand identity, and social graphics for an LGBTQ+ nonprofit fundraising event
As Creative Lead, I worked with The Lesbian and Gay Community Services Center on a full rebrand of their Cycle for the Cause fundraising event. The fundraiser has a long history and a loyal rider base, so the design needed to honor that legacy while feeling fresh and genuinely aligned with the LGBTQ+ community it serves. I developed a full brand identity system, including brand guidelines, a logo suite, and social graphics and participant recruitment assets built to support a fundraiser that raises up to $2 million annually.
The work extended into fundraiser-specific deliverables including social templates, motion graphics, reel borders, and fundraising support materials, all packaged so the team could keep using them long after the engagement wrapped. The goal was a visual presence strong enough to bring back longtime riders and attract new ones, season after season.
This project was completed in partnership with Neta Collab.
Branding
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Illustrations
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Social Content
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Event Promotion
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Branding • Illustrations • Social Content • Event Promotion •
Social Content
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Event Promotion
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Branding
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Illustrations
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Social Content • Event Promotion • Branding • Illustrations •
Tapestry Health — Brand refresh, campaign creative, ad management, and ongoing marketing support for a community health nonprofit.
As the client and creative lead, I worked with Tapestry Health, a Western Massachusetts-based organization that provides sexual and reproductive health, harm reduction, and WIC services to underserved communities. Tapestry needed a consistent creative presence across multiple programs and audiences, so the work focused on refreshing their visual identity and building out the creative infrastructure to support everything from day-to-day social content to full campaign launches to printed signage for their 16 locations.
During the ongoing partnership I created, a brand refresh with updated guidelines and reusable templates; an STI awareness campaign creative, including ad graphics, a landing page, and a billboard; educational carousel graphics on harm reduction and reproductive health topics; and over two years of paid advertising across Meta, Google, Spotify, and Grindr. That ad work generated 14.5 million impressions and 77,000 clicks driving service inquiries. I also designed event and print materials for their annual fundraising gala, including an impact video (below) screened live at the event.
This project was completed in partnership with Neta Collab.
Branding
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Strategic Marketing
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Social Content
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Ad Creative
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Website Design
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Branding • Strategic Marketing • Social Content • Ad Creative • Website Design •
Branding
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Strategic Marketing
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Social Content
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Ad Creative
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Website Design
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Branding • Strategic Marketing • Social Content • Ad Creative • Website Design •
Alexis Woody — Personal brand refresh and social templates for a content creator and community-focused influencer.
Alexis came to me needing a personal brand that actually felt like her. Her existing branding didn't reflect her personality or the community she was building online, so the work focused on developing a creative identity that was warm, distinct, and built to last across every platform she shows up on.
The deliverables included a full brand guide with font combinations, a custom color palette, icon designs, patterns, and paper textures for use across social and digital touchpoints. From there, I built out a Canva template system covering social graphics, LinkedIn banners, and a portfolio deck — all designed to be easy for Alexis to use and keep consistent on her own going forward.
Branding
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Illustrations
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Social Content
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Brand Guides
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Branding • Illustrations • Social Content • Brand Guides •
Social Content
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Brand Guides
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Branding
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Illustrations
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Social Content • Brand Guides • Branding • Illustrations •
Free Press — Socials, report covers, and ongoing creative direction for a national media advocacy org
As Creative Lead, I worked with Free Press and Free Press Action, a national media and democracy advocacy organization, to address a fragmented brand identity across their social platforms: their content lacked a consistent design and creative framework. I led the refreshed creative direction for their social platforms, building a unified look and feel for content graphics and videos, and developing templates that their team could actually use. These creative updates increase brand recognition and validity, and the amount of on-brand content Free Press can produce each week that matches the organization's editorial and informative tone.
Beyond social, I designed report covers, including the Complicit cover and visual report graphics, bringing clarity and boldness to complex, politically charged subject matter. The role required close collaboration across teams on strategy, timelines, and brand consistency, all while keeping pace with the fast news cycle.
This project was completed in partnership with Neta Collab.
Branding
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Social Content
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Graphic Design
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Branding • Social Content • Graphic Design •
Branding
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Social Content
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Graphic Design
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Branding • Social Content • Graphic Design •
Latino Community Foundation — Campaign branding, social graphics, event materials, and ongoing creative support for a Latino civic power organization.
As lead designer on an ongoing creative partnership with the Latino Community Foundation, LCF was growing fast with a lot to say and not enough creative infrastructure to say it consistently. I came on to build that foundation while keeping up with the day-to-day demand.
Key work includes the 100 Days of Resilience campaign, the El Poder Latino Summit creative direction, Demo Day event branding, and the Rest is Power Sabbatical Program, for which I developed a full sub-brand identity, including art direction, merch design (tote bags, t-shirts, stickers), and a complete suite of retreat materials. Across the partnership, I've designed social graphics, eblast headers, infographics, slide decks, print collateral, PDF redesigns, and bilingual GOTV content that was all grounded in LCF's bold, culturally rooted visual language.
This project was completed in partnership with Neta Collab.
