Latino Community Foundation: Visual Storytelling through ongoing Collaboration
PROJECT OVERVIEW
Partner: Latino Community Foundation (LCF), an organization dedicated to unleashing the power of Latinos in California through civic engagement, philanthropic leadership, and investments in Latino-led organizations.
Project Objective: To create visually compelling designs that amplify LCF's mission, increase Latino political participation, and connect with communities through cultural authenticity and strategic visual communication.
My Role: Lead Creative Director & Designer at Neta Collab. Responsible for creative direction, campaign strategy, team leadership, and hands-on design execution, including campaign branding, social media graphics, data visualization, custom stickers, values icons, and marketing materials.
GRAPHIC DESIGN
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CREATIVE DIRECTION
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SOCIAL CONTENT
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CAMPAIGN BRANDING
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GRAPHIC DESIGN - CREATIVE DIRECTION - SOCIAL CONTENT - CAMPAIGN BRANDING -
DISCOVERY AND RESEARCH
The Latino Community Foundation faced challenges with their ongoing visual communication needs. They needed a strategic design partner who could provide additional capacity and bring specialized expertise in authentic design and marketing.
Through collaborative discussions and brand research, we found that LCF required support in three main areas:
Strategic design leadership to unify their visual approach across diverse campaigns and values of the organization
Expanded creative capacity with hands-on execution capabilities
Culturally informed design expertise to authentically connect with Latino communities
STRATEGY + CREATIVE DEVELOPMENT
Creative Direction Process: As Lead Creative Director, I facilitated collaborative brainstorming sessions with our design team, guiding conceptual development while ensuring alignment with LCF's mission and values. I provided strategic direction on visual approaches, managed team designers, and maintained quality control throughout the creative process while also producing hands-on design work.
Strategic Design Process: Throughout our partnership, I've maintained a collaborative approach that balances:
Visual impact that captures attention on various platforms
Adaptability across multiple issues and sub-branded campaigns
Accessibility to diverse age groups within the target community
Cultural authenticity and respectful representation
Equal effectiveness in both English and Spanish communications
Design Results & Impact
As a comprehensive design partner for LCF, I've provided strategic and hands-on support across multiple areas of their communication needs:
Voter Engagement Campaigns:
Developed the "Voto por Voto: Nuestra Voz, Nuestro Poder" GOTV campaign identity with street art influences and cultural symbolism
Designed digitally shareable assets that community members could easily distribute, like Social Media Headers and Zoom Backgrounds
Produced event materials for in-person voter engagement activities
Data Visualization & Research Communication:
Transformed complex Latino voter poll results into accessible, engaging visual narratives
Created infographics highlighting community needs and policy priorities
Developed visual systems for communicating statistical information across platforms
Organizational Marketing Content:
Built comprehensive content libraries for ongoing social media needs
Established visual guidelines for consistent brand presence across channels
Developed branded templates for recurring communications
Supported organizational events with custom materials and visual assets
Created Long Form Reports for outreach and organizational needs