Neta Collab: The Power of Brand Evolution + Design
PROJECT OVERVIEW
Partner: Neta Collab, a design and strategy collective focused on social impact and community-centered work.
Project Objective: To evolve and strengthen Neta's brand identity through comprehensive design systems, custom illustrations, and strategic visual communications that reflect the organization's mission and values.
My Role: Full-Time Designer and Brand Manager for Neta. Lead designer on rebrand, custom illustrations, social media graphics, merchandise design, and strategic brand evolution.
LOGO DESIGN
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REBRAND
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SOCIAL CONTENT
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ILLUSTRATIONS
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NEWSLETTER DESIGN
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LOGO DESIGN - REBRAND - SOCIAL CONTENT - ILLUSTRATIONS - NEWSLETTER DESIGN -
DISCOVERY AND RESEARCH
Extensive research into Neta's audience and Team brainstorming sessions revealed key insights for the rebrand. Conversations with the Neta team and CEO found that the previous branding felt outdated and didn’t authentically represent Neta and the creative power and values behind the agency. Understanding Neta's unique position at the intersection of design and social impact helped identify opportunities to create a distinctive visual identity that would resonate with both clients and communities served.
Special attention was given to honoring the Mexican cultural heritage of CEO and Founder Ambar Lopez, ensuring the brand authentically represented Neta's roots.
STRATEGY + CREATIVE DEVELOPMENT
Brand Evolution Goals:
Create a cohesive visual identity system that reflects Neta's values and mission
Develop versatile design assets that work across multiple platforms and mediums
Establish brand guidelines that allow for creativity while maintaining consistency
Position Neta visually as a leader in socially conscious design and strategy
Authentically celebrate and incorporate the Mexican cultural influences and Latina + LGBTQ ownership
Cultural Competency:
Collaborated closely with Neta’s CEO, Ambar Lopez, and the full Neta team to ensure cultural elements were respectfully and authentically integrated
Researched Mexican design traditions, color theory, and artistic movements
Developed visual identitiy that celebrates Latina + LGBTQ entrepreneurship and perspective
Created a brand that proudly represents Neta's identity while connecting with diverse audiences
Established brand templates and styles that balances brand cohesion with creative flexibility
Branding Results & Design Impact
The Neta Collab rebrand successfully:
Strengthened brand recognition and perception among our target audiences
Increased engagement across social platforms, newsletters, and Neta’s website
Enhanced perceived value of Neta's services through elevated visual identity
Successfully positioned Neta as an authentic, culturally-rooted Latina + LGBTQ-owned businessNeta
Streamlined internal design processes for greater efficiency
Positive client and community feedback on rebrand and visual design elements
This branding evolution project showcases the transformative power of culturally authentic design. While crafting the cohesive visual system, we developed a brand identity that embodies Neta's core values and creates meaningful connections with diverse audiences across digital and physical materials. The result is a creative, unique style that is unmistakably Neta and deeply resonates with the communities they serve.
