Chispa Arizona: Building Latinx Community Power Through Strategic Creative Identity
Partnership Overview
Chispa Arizona came to Neta Collab with a powerful mission: building Latinx community power for climate justice. They needed creative solutions that would authentically resonate with the Latino community while addressing serious environmental issues for both community members and policymakers.
My Role: Lead Designer & Brand Manager at Neta Collab. Responsible for all visual elements of the campaign, including logo design, branding guidelines, social media assets, and illustrations.
Key Challenges:
No cohesive visual identity for their environmental justice campaigns (especially Votando Y Plantando)
Balancing bold activism visuals with easy-to-understand content to reach diverse audiences
Creating bilingual content that mobilizes advocates and educates communities
Culturally competent design that highlights Latinx elements while addressing climate issues
Services + Deliverables
⭑ Branding + Visual Identity
⭑ Campaign Design for Multiple Initiatives
⭑ Creative Direction & Strategy
⭑ Social Media Graphics
⭑ Custom Illustrations
⭑ Print Materials & Community Resources
⭑ Protest Signs & Event Materials
⭑ Educational Brochures & Policy Documents
The creative Approach
Developed a design strategy that authentically represents Latino community power while meeting professional standards for policy advocacy.
The approach included:
Strategy & Planning
Researched cultural symbols that resonate with Latino communities in Arizona
Connected environmental issues with cultural values through visual storytelling
Created a brand system using Arizona landscape colors and bold typography
Creative & Project Deliverables
Brand Development: Led the creative work of Chispa Arizona's brand identity for their Votando Y Plantando initiative, creating a cohesive system representing environmental justice and Latino community power
Campaign Design: Crafted visual identities for multiple initiatives, including the "Clean and Green" campaign addressing urban heat, air quality, and social inequities in Maricopa County
Custom Illustrations: Created distinctive illustrations visualizing environmental concepts through culturally relevant symbols and motifs
Social Media Graphics: Designed engaging bilingual content highlighting community organizing, advocacy work, and policy priorities around clean energy and climate justice
Print Materials: Developed protest signs, event materials, educational brochures, and community resources with attention to accessibility and cultural authenticity
Creative Direction: Provided strategic guidance throughout multiple campaigns, ensuring consistent materials and content
The Results
This ongoing partnership shows how strategic design can advance environmental justice by creating work that educates communities, mobilizes advocates, and influences policymakers.
We successfully developed a creative identity that celebrates Latinx culture while commanding the attention necessary for effective policy advocacy!
Organization Impact
Campaign Success: Launched environmental justice campaign with consistent creative identity
Community Engagement: Expanded advocacy participation through culturally authentic material
Professional Recognition: Elevated grassroots organizing into recognized policy advocacy
Mission Impact
Policy Influence: Visual materials elevated community voices in Arizona
Community Education: Bilingual materials increased understanding of environmental justice
Advocacy Growth: Campaign branding highlighted the organization's policy advocacy
Thank you for taking the time to learn more about my work + this project!
Interested in environmental justice or civic engagement branding?
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