Latino Community Foundation: Growing Engagement Through Strategic Design Systems

Aug 2

Partnership Overview

As the lead designer for Neta Collab's partnership with the Latino Community Foundation (LCF), I've had the opportunity to support an organization dedicated to building philanthropic movements and increasing Latino political participation. LCF needed a comprehensive, ongoing design partner who could support multiple simultaneous initiatives while maintaining brand consistency across policy advocacy, community organizing, and institutional communications. The challenge was creating an efficient design system that could handle everything from rapid-response policy graphics to complex annual reports.

My Role: Lead Designer and Brand Manager at Neta Collab. My work was creative strategy, campaign branding, rapid-response graphics, and organizational template development.

Key Challenges:

Rapid-Response Capacity: Creating content that could support urgent policy responses and breaking news within 24-48 hour turnarounds
Multi-Initiative Coordination: Managing design consistency across policy campaigns, community programs, and organizational communications simultaneously
Branded Template Systems: Developing Canva-based templates that allowed LCF staff to create professional materials independently outside of our collborations needs
Strategic Resource Allocation: Maximizing impact within monthly hour constraints while building rollover capacity for major campaign launches

Services + Deliverables

⭑ Monthly Strategic Design Partnership
⭑ Policy Campaign Graphics
⭑ Rapid Response Templates
⭑ Campaign + Event Branding
⭑ Multi-Platform Asset Creation
⭑ Report Design + Publication Templates
⭑ Social Media Template Libraries
⭑ Brand Evolution +Activation

The creative Approach

Established a comprehensive monthly retainer system that provided LCF with predictable design capacity while building scalable template libraries for organizational independence between major projects.

The approach included:

Strategy & Planning

Monthly planning meetings to align design priorities with upcoming needs and organizational goals
Created rapid-response workflows enabling quick turnaround for urgent policy communications
Developed hour-banking system allowing resource allocation across multiple campaign cycles

Creative & Project Deliverables

"100 Days of Resilience" Campaign Branding: Designed a complete multi-week campaign, including policy polling graphics, event materials, social content series, and media briefing presentations with coordinated visual identity
Policy Advocacy Templates: Created designs for rapid-response graphics enabling LCF to quickly deploy professional materials for legislative updates, bill tracking, and policy position statements.
Organizational Event Branding: Developed branding and materials for Demo Day, PoderArte conferences, Latino Giving Circle Network programming, and procurement policy initiatives with a unified but flexible visual approach
Monthly Content Production: Maintained consistent social media presence through themed content series covering Pride, National Immigrant Heritage Month, Juneteenth, and ongoing events
Strategic Publication Design: Produced comprehensive reports, policy playbooks, and organizational one-pagers that positioned LCF as an authoritative voice in Latino civic engagement

The Results

This ongoing partnership demonstrates how strategic design retainers can amplify organizational capacity and enable rapid scaling of communications efforts. The systematic approach has enabled LCF to maintain professional visual standards while dramatically increasing the output of branded content.

Organization Impact

Monthly Retainer System: enabled 51+ assets created across the first quarter in 2025 while maintaining quality brand standards
Operational Efficiency: Template systems reduced internal production time by 60% for standard communications

Mission Impact

Policy Influence: Professional presentation of research and polling data increased media adoption and legislative impact
Community Engagement: Consistent visual identity strengthened LCF recognition across diverse Latino communities nationwide
Movement Coordination: Scalable design systems enabled rapid deployment during critical policy moments and key events